We learned as much about process and internet development on this project as on any other. We partnered with a Los Angeles based mobile development company to migrate Fox Sports’ FUEL TV from an antiquated custom CMS to ExpressionEngine. In the course of that project, we learned some hard lessons about managing a project of this size, but the results were excellent. And Factory Interactive is a much more experienced outfit today. Not only did we rebuild this huge, complex site from the ground up, we developed several custom modules to handle their TV schedule data processing, custom URL rendering, and wrote smart code to dynamically handle FUEL TV’s ad serving requirements.